iLab equipped a nation-wide executive search firm to maximize their valuation during discussions with strategic investors.

The firm focuses on delivering top leadership and management talent to a wide range of companies across the US. This includes offering an array of executive search and advisory services such as diversity, equity and inclusion strategy, executive coaching and onboarding consultation.

Our client was struggling to convey the true value of their business. So, iLab was brought in to visually portray the executive search firm's unique growth story to potential investors through the part art, part science of "storyscaping."

Partnering with our client, we quickly studied their company history, industry, growth projections, and brand messaging.

We identified several transferrable value drivers in the business that were previously overlooked (e.g. culture of diversity, growth of industry, thought leadership, client and employee retention, etc.), then recommended a revised story-based slide flow to draw attention to these differentiating aspects of their business.

Applying design thinking and business acumen, our team later crafted a compelling and engaging growth story, elevated the company’s brand, and produced an original short film that documented the journey in moving pictures versus just letters and numbers on a page.

Through professional design informed by primary research and fact-based financial projections, the audience was able to emotionally connect with the investment opportunity and not only clearly understand but also "feel" the true market value of the business.